What are the advantages of keyword promotion?

Keyword promotion is the best option for your application as it's the fastest way to become closer to your target user. It helps your application grow up in rank for an exact keyword.

Let's look at the example with a popular of a popular keyword – «buy Instagram followers».

In total we delivered 1831 USA installs for this keyword. The promotion lasted 3 days: 2 days one after another, then there was a 3 day pause and again 1 day of promotion.

Here's how it went in terms of numbers:

  • Day 1 – 401 installs
  • Day 2 – 430 installs
  • Day 3 – 1000 installs
Before the keyword promotion the app took 59th place for the keyword «buy instagram followers». As we can see from the chart, it grew up in rank 55 positions higher. After the promotion we can see the result: the 4th place for the keyword «buy instagram followers» in the USA.
As you see, keyword promotion - is very effective for next reasons:

1. It can raise your application by keyword positions;
2. Campaign for keywords installs is a good way to combine a lot of different particular keywords and run them at the same time;
3. Keywords promotion is 100% effective and after keyword installs boosting, your app will get higher in ranks. That may bring more visibility and more chances for users to find and download your app;